Intimidating phrases

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As you wonder out of the changing rooms for the first time, you’ll feel like a new recruit in a buddy cop movie who’s been transferred to a department in a corrupt precinct.

You’ll get dirty looks from the tough guys in the free weights area (all ‘on the take’), an unhinged Mel Gibson type will accost you at the water fountain with unsolicited fitness tips and weapons-grade viagra, and there’ll be a by-the-books personal trainer trying to avenge the memory of his father who was murdered in the line of duty (crushed by a bosu ball in the steam room).

Don’t be scared of sounding weird or too forward by asking things like, “What do you think is the biggest challenge we face in this area?

” Provoke interesting reactions that are memorable, not boring, formulaic encounters.

It’s intimidating to ask other people to part with their hard earned cash. And then, we get to connect their existing passions and desires to your NPO, using the same language they use.