The official green light was a mere formality: Schwartz and Savage were off to the races.There were two core figures at the center of the books—Blair Waldorf and Serena van der Woodsen—and casting them was at the top of Schwartz and Savage’s agenda. If you are looking for ways to make it extra special, we have a few ideas.
But the premise of the series—an anonymous blogger, who goes by “Gossip Girl,” monitors the goings-on of a small group of glamorous Upper East Side high-schoolers—predicted, to an almost eerie extent, what was to come for our culture.
The notion of a group of people being callously gossiped about online by an anonymous troll certainly has resonance in our current climate, in which celebrities (as well as politicians and public figures) are often blogged about with a blithe and biting disregard.
Blair, the Veronica, inspires fear; Serena, the Betty, inspires envy. K., you can go to Columbia [University] one day a week.
When they started to cast the show, Savage and Schwartz looked at online message boards, where fans of the book series had already decided that Lively—known at this point primarily for her role in 2005’s Lively was not completely sold, though. After the first year [of the show], it’ll quiet down.
Beginning of a dialog window, including tabbed navigation to register an account or sign in to an existing account.